Case Study Defeating Sheriff Joe Arpaio

The Goal

Oust 6-term incumbent Maricopa County Sheriff Joe Arpaio—identified by The New York Times’ Editorial Board as “America’s Worst Sheriff” and infamous for his prisoner humiliation stunts and his extreme anti-immigrant vendetta.

The Work

A war on all fronts: we built a thousands-strong online following, led fundraising outreach, built an analytics program to target individual voters, and tested and produced 3 compelling TV ads and 12 waves of direct mail.

The Results

Amid the Trump wave on Election Day, “America’s Worst Sheriff” lost his seat after 24 years in office. Democrat Paul Penzone swept the vote 56.4% to 43.6%.

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