Case Study Electing Larry Krasner for Philadelphia D.A.

The Goal

Our clients, Philadelphia Justice & Public Safety and Color of Change PAC were determined to elect a reform-minded prosecutor as Philadelphia District Attorney.

The Work

Two TV ads, two radio ads, five waves of direct mail and a large-scale field program directed to carefully targeted sets of mobilizable and persuadable voters.

The Results

Larry Krasner came from behind to win a seven-candidate primary, despite being outspent (including I.E. spending) by other established candidates.

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