Case Study Electing Larry Krasner for Philadelphia D.A.
Our clients, Philadelphia Justice & Public Safety and Color of Change PAC were determined to elect a reform-minded prosecutor as Philadelphia District Attorney.
Two TV ads, two radio ads, five waves of direct mail and a large-scale field program directed to carefully targeted sets of mobilizable and persuadable voters.
Larry Krasner came from behind to win a seven-candidate primary, despite being outspent (including I.E. spending) by other established candidates.