Case Study NY 26 Special Election

The Goal

Transform a sleepy special election into a referendum on the Ryan budget plan—and elect a Democrat in a Republican-friendly district in the process.

The Work

Direct mail and radio targeting older Republican and independent men with the goal of suppressing their votes or moving them to a third-party candidate.

The Results

Democrat Kathy Hochul won the three-way race with 47% and the Ryan budget plan’s cuts to Medicare were credited as the decisive issue.