We are the campaigns arm of BerlinRosen, a full-service strategic communications firm that delivers high-impact media, digital strategy and creative services to candidates, causes and companies.
Principal & Co-Founder
A Principal and co-founder of BerlinRosen and oversees the firm’s Campaign and Creative Services practices. In that capacity she leads a team of creative and media professionals who design and produce award winning direct mail, television, radio and online advertising that has helped candidates and organizations at the local, state and federal level win elections, pass laws and build their brand.
In 2005, Valerie co-founded BerlinRosen with Jonathan Rosen, together building the company from a two-person start-up to a team of one hundred professionals in New York and Washington serving leading corporate, labor, non-profit, political and crisis clients in the New York metropolitan area and throughout the country.
Prior to founding BerlinRosen, Valerie spent over twenty years as an organizer, campaign manager and senior communications adviser to candidates, elected officials and issue campaigns, winning ground breaking victories for women’s health and campaign finance reform and helping to elect dozens of progressive elected officials at the local, state and federal level.
A native of Cleveland, Ohio, Valerie attended the University of Michigan and lives in Park Slope, Brooklyn with her partner Amy, and their two young children.Email: Valerie@berlinrosen.com
Principal & Co-Founder
A Principal and co-founder of BerlinRosen and heads up the firm’s strategic communications and media relations practice. In that capacity, he serves as senior communications strategist and advisor to leading elected officials, companies, non-profit organizations and unions.
In 2005, Jonathan co-founded BerlinRosen with Valerie Berlin, building the company from a two-person start-up to a team of one hundred professionals in New York and Washington serving leading corporate, non-profit, political and crisis clients in the New York metropolitan area and throughout the country. In 2012, Crain’s New York Business named him to its “40 Under 40” list of New York leaders, noting that in “just six-plus years (BerlinRosen)…has grown into a team of strategists that is in the middle of campaigns shaping public policy in the city, the state and increasingly the country.”
Jonathan is a graduate of NYU School of Law and lives in Park Slope, Brooklyn with his wife, Debbie, and their two young children.
Twitter: @JonathanRosenBREmail: Jonathan@berlinrosen.com
A Managing Director at BerlinRosen, Alex Navarro-McKay is a veteran war room strategist who manages BerlinRosen’s campaign consulting and creative services group. His work focuses on campaigns for political and advocacy clients – building plans to win and developing paid media – direct mail, radio, TV and digital media. At BerlinRosen, Alex has been the lead consultant for more than four dozen winning statewide, congressional, state legislative and local campaigns.
Prior to Berlin Rosen, Alex helped shape and implement communications and policy strategy for national, state and local political campaigns. He has worked closely with unions and grassroots groups to advance issue campaigns, independent expenditures and ballot initiatives. His diverse background includes the practice of law, service on the staff of the New York City Council, and work with a national polling firm.
Alex lives with his wife Kate and children, Avi and Eliora, in Park Slope, Brooklyn. He serves as treasurer for the advisory board of the St. Mary’s Boys Secondary School in Nyeri, Kenya.
Twitter: @NavarroMcKayEmail: Alex@brcampaigns.com
Senior Vice President, Digital
Josh is a veteran digital strategist who leads BerlinRosen’s digital consulting group. Josh’s experience covers state, national and international politics, public affairs, philanthropy, labor and non-profit organizations.
Prior to joining BerlinRosen, Josh was a Managing Director at CLS Strategies in Washington, DC where he developed digital strategies for regulatory and public affair campaigns and advised political candidates and parties on three continents.
In 2012, Josh served as the Pennsylvania Digital Director for President Obama’s re-election campaign. He helped mobilize thousands of volunteers and voters through creative online engagement efforts and built one of the largest state social media followings for President Obama in the country. Josh has also led digital strategy for elected officials and organizations including former U.S. Senator Russ Feingold and Progressives United.
Josh lives with his wife Anna in Park Slope, Brooklyn.Email: Josh.Cook@berlinrosen.com
Senior Vice President
Roman is a Vice President in BerlinRosen’s campaign and creative services division, specializes in campaign strategy and direct mail. Roman’s long and deep experience as a campaign manager and consultant informs his work on campaigns across the country. He is point for the firm on our political work in Maryland, Missouri and Texas.
Before becoming a consultant, Roman managed campaigns in Georgia, Minnesota and Virginia, he served as Chief of Staff to Congressman John Barrow and was the Deputy National Development Director for the American-Israel Public Affairs Committee (AIPAC).
Roman lives in Rockville, MD with his wife Michelle and daughter Emma. He speaks Russian fluently.Email: Roman@brcampaigns.com
Senior Vice President
A New York native and veteran of rural, suburban, and urban campaigns, Isaac has a keen understanding of what it takes to win as a Democrat in unfriendly terrain. Before joining Berlin Rosen, Isaac served as a general strategic consultant to Democratic candidates, campaign manager for Nassau County DA Madeline Singas’s unexpected victory, for Rep. Steve Israel’s 2014 reelection campaign, and as field director for US Senator Joe Donnelly’s surprise 2012 victory.
A graduate of Claremont McKenna College, Isaac is well known for his passion for searching for Lonely Planet chapters for far flung places he wants to visit, but that’s only when the Yankees game isn’t on.Email: Isaac.Goldberg@brcampaigns.com
Senior Vice President
A Senior Vice President on our Campaigns and Creative Services team based in our Los Angeles office, Erica Prosser develops direct mail, media, and messaging campaigns for candidates from local and mayoral races to targeted congressional races and presidential campaigns, as well as for independent expenditure campaigns for some of the largest national labor and Democratic advocacy organizations.
In addition to spending the last 15 years as a polling, direct mail, and media consultant, Erica has also been on the ground–working in field, communications, and as a manager on campaigns at every level. Erica also served as the first Communications Director for Annie’s List, which helps elect Democratic women candidates in Texas, as a Legislative Director in the Texas State House and as a senior advisor to advocacy campaigns for reproductive justice and women’s health issues. Erica serves on committees and has done trainings and panels for numerous organizations including the American Association of Political Consultants, EMILY’s List, Emerge, and state and local party organizations.
A Pennsylvania native and adopted Texan, Erica and her husband Chebon currently live in Los Angeles along with their dog, Nittany.Email: Erica.Prosser@brcampaigns.com
Senior Vice President
Barry is a Senior Vice President in BerlinRosen’s campaign and creative services division with a focus on campaign strategy and direct mail. He brings extensive experience as a campaign manager, chief of staff and senior aide to his work for candidates, organizations and elected officials across the country.
In 2016, Barry served as a Senior Advisor to the DCCC and was a Senior Advisor to the historic senate campaign for Beto O’Rourke in 2018. He is recognized for his devotion to his clients, accessibility and willingness to do what it takes to help his clients win!
Barry was born and raised in New York, spent a number of years living and working in San Diego and now calls Washington DC home.Email:
As the Art Director at BerlinRosen, Michael translates strategies and concepts into compelling design solutions. His command of design combined with his passion for visual storytelling ensures that every project he touches is both strategically grounded and visually impactful.
Prior to joining BerlinRosen, Michael worked as a Senior Designer at Vibe magazine, where he conceptualized and designed layouts and graphics for various sections of the magazine and its website, as well as contributing to the award-winning redesign of the magazine. Michael’s work has been featured in major design publications, including the Society of Publication Designers.
Michael lives with his wife Rachel and daughter Lillian in Jackson Heights, Queens.
Twitter: @mdigiacomoEmail: Mike@berlinrosen.com
Vice President, Copywriting & Brand Strategy
Ximena leads our copywriting team. She is an experienced communications professional with a deep passion for making the world a better place. Crafting effective messages, executing multi-channel campaigns and developing standout brand strategies for a range of progressive candidates and causes is her specialty.
Westley Bayas III
Westley Bayas III
Westley is a Vice President of Campaign & Creative Services at BerlinRosen, working directly with candidates to create, deliver and execute winning paid media campaign strategies. He brings extensive political experience as a general consultant, direct mail vendor, and data director for campaigns in the South and across the United States with the goal of building up the political power of the progressive New American Majority.
Prior to joining BerlinRosen, Westley was the principal owner of Magnolia Strategies, a full-service public affairs management, political consulting, policy development and program execution firm. He also worked for former New Orleans (LA) Mayor Mitch Landrieu during both of his winning campaigns, and in his administration to create and implement the Office of Neighborhood Engagement.
Westley is a proud native of New Orleans, Louisiana who lives in Brooklyn. He enjoys music festivals, pop culture-based comedy, and is the self-appointed King of Brunch. He graduated from Louisiana State University with a B.A. degree in Interdisciplinary Studies.Email: firstname.lastname@example.org
Deputy Art Director
Jenna is a Deputy Art Director on BerlinRosen’s Campaign and Creative Services team. In collaboration with a team of designers, copywriters and account executives, Jenna uses her extensive background in layout design and photography to create dynamic print material and branding for political campaigns and nonprofit groups.
Prior to joining BerlinRosen, Jenna worked as a designer and art director at a variety of newspaper publications across the Midwest and East Coast. Most recently, she served as Presentation Editor for The Press of Atlantic City, where she facilitated a complete redesign of their daily newspaper publication and helped launch an award-winning monthly food magazine.
Jenna is a New Jersey native and graduate of Syracuse University, were she studied graphic design and journalism. She is a proud cat owner who loves road trips, knitting and The Beatles.
Twitter: @jennaketchEmail: Jenna.Ketchmark@berlinrosen.com
Senior Video Editor
Nick Toscano is the Senior Video Editor at BerlinRosen. With over 15 years of experience in the production industry, Nick has worked on a wide assortment of projects ranging from feature films and national ad campaigns to social media postings. He has worked for the likes of HBO, WWE, WME/IMG, BBDO, Macy’s, NiceShoes and others.
As a husband and father of two children (Julia 3, Rocco 1) and an adorable corgi (Sir Waffles McFluffybutt) whatever free time is left over, he spends working on mastering the art of the homemade pizza.Email: email@example.com
Vice President, Digital
As a Vice President in BerlinRosen’s digital consulting group, Quincey works across the firm’s practice areas to integrate digital strategies that reach targeted audiences and encourage action. Quincey manages the development and rollout of innovative digital advertising campaigns, website rollouts, and social media projects. Quincey’s clients have included the Ford Foundation, Actor’s Equity, the Atlantic Philanthropies, MGMA, Forest City Ratner Companies, 92Y, and the U.S. Wildlife Trafficking Alliance.
Quincey has extensive experience developing online donor engagement programs having served as the digital project director on Wendy Davis’ campaign for Texas governor, during which he helped cultivate tens of thousands of grassroots supporters to take online action. He has a deep experience engaging the LGBTQ community around electoral candidates and issue-based initiatives. Quincey also provided strategic digital and communications support to numerous successful advocacy campaigns, including for clients focused on environmental, human rights and public health issues, while at Fenton. In 2012, he worked on President Obama’s successful reelection campaign in Colorado.
Quincey grew up on a ranch in Wyoming and is proud to be the resident expert on farming at BerlinRosen. When he’s not in front of a computer, he is often on an outdoor adventure or exploring Brooklyn.Email: Quincey.Smith@berlinrosen.com
Director of Data Strategy and Targeting
Stephanie Hendrick is our Director of Data Strategy and Targeting. Using her years of experience from working on various political campaigns, she helps devise and execute winning strategies for mail, field and digital media. Prior to joining BerlinRosen, she was part of the analytics team at the DCCC that helped take back the house in 2018, has worked on statewide races in Florida and Virginia, and over 20 primaries and caucuses with Hillary for America.
Stephanie lives in Washington, D.C. with her dog Rooney and, in addition to helping elect Democrats, she is passionate about karaoke, cooking, and debating the finer details of radically simplified food categorization.Email: Stephanie.Hendrick@brcampaigns.com
Senior Account Strategist
Emily is a Senior Account Strategist in BerlinRosen’s campaign consulting and creative services group, where she brings together a wide range of experience in politics, communications and design to craft winning strategies.
Before joining BerlinRosen, Emily worked as the Creative Director for a number of campaigns in the San Francisco Bay Area, including Rebecca Kaplan’s 2014 campaign for Mayor of Oakland. While studying political economy at UC Berkeley, Emily ran the Cal in Local Government program as an AmeriCorps Fellow and worked as design editor for The Daily Californian.
A native Californian, Emily is an aficionado of board games, travel and unusual pizza recipes.
Twitter: @emilyhrobinsonEmail: Emily.Robinson@brcampaigns.com
Associate Account Executive
Erin is an Associate Account Executive for our campaigns team, bringing experience in communications from across a wide array of progressive public service organizations.
Prior to joining BerlinRosen, she interned with UN Women’s Media Relations and Advocacy team. Erin also previously worked for Hillary for America in Ohio, the Peace Corps on the Let Girls Learn initiative and for the minority leader of the Ohio House of Representatives.
An Ohio native, Erin graduated from The Ohio State University with dual degrees in Public Affairs and International Relations. During her free time, Erin can be found walking her 70lb Irish Setter or cheering on the Buckeyes.Email: Erin.Yonchak@brcampaigns.com
Since 2009, Gerri has been BerlinRosen’s go-to photographer, shooting candidates and causes across the country. Working hand-in-hand with our strategists and designers, she helps us bring stories to life. Gerri is a Texas native who is based in Brooklyn.Email: firstname.lastname@example.org